Internet Marketing Management – The Fundamentals of Internet Selling

Marketing is an art and science, which can be implemented easily. Marketing is one of the most important aspects of business, as it determines whether a business is profitable or not. However, the art of marketing has several faces, such as traditional marketing such as television advertising, newspaper advertising, and other advertising, sales promotion, and public relations. Furthermore, marketing is the method of deliberately stimulating increased demand for products and services; possibly including choice of a specific target market; selection of some attributes or characteristics of the products and services to be advertised; and development of potential buyers’ preferences. Although marketing has become an essential part of business, it has been somewhat difficult for many businesses due to the time and resources required by these activities.

The Internet, on the other hand, offers a flexible marketing method that enables marketers to reach a wide range of target markets without the need to physically travel, meet, and evaluate potential customers. Internet marketing involves several concepts such as search engine optimization (SEO), banner ads, e-mail marketing, and online advertisements, to name a few. These concepts are integrated together in a way that makes Internet marketing relatively simple. It also covers a wide range of activities such as website design and creation, sales and promotions, and product development.

Another concept that is commonly associated with Internet marketing is the concept of coordinated marketing. This concept refers to the use of multiple communications media to reach out to customers, especially in areas where personal contacts are limited or even non-existent. For example, in order to build a brand name and reputation in the business sector, companies may utilize radio spots, news release, and Internet blogs in order to generate new customers needs.

Convenience is another important concept of Internet marketing, since many buyers enjoy surfing the web for various reasons. Therefore, marketing research must take into account the convenience factor when evaluating the marketing needs of Internet consumers. It is imperative that companies offer products and services that people want to purchase from them, at times, convenient ways. This concept is also included in the list of basic principles of marketing, since the success of any online business is heavily dependent on how easily it is able to connect with customers.

The term social marketing is commonly associated with Internet marketing management. Social marketing concepts refer to those aspects of Internet marketing that involve interaction between individuals, groups, and organizations. Social marketing can encompass a variety of marketing concepts, such as customer relationship management (CRM), group marketing, and societal marketing. All these marketing concepts refer to different aspects of the field of Internet selling.

The list of marketing concepts available in the Internet marketing context includes search engine optimization, pay-per-click (PPC) advertising, content marketing, and more. Each of these concepts focuses on various factors that may affect consumer buying decisions. One key concept of Internet marketing is selling customer orientation, which deals with ensuring that all elements of an Internet selling process are geared towards selling customer needs. In this way, an Internet business will be better positioned to succeed.